2024 Go-to-Market Program
Three Stages to Revenue Growth Success
The Go to Market (GTM) Program by Rocket Builders helps companies achieve high revenue growth by developing winning sales and marketing plans.
The Go-to-Market Program is a comprehensive five-month program for technology companies who need to refine their marketing strategy and then execute revenue generation activities to win customers and dominate their target market.
Established over 18 years ago with 400 successful graduating companies, the Go-to-Market Program blends mentorship with applied learning to provide innovative technology companies with an outcome-based process to capitalize on market opportunity.
Companies that complete the program will have a detailed marketing plan that includes execution steps and metrics.
The Go-to-Market Program is a comprehensive five-month program for technology companies who need to refine their marketing strategy and then execute revenue generation activities to win customers and dominate their target market.
Established over 18 years ago with 400 successful graduating companies, the Go-to-Market Program blends mentorship with applied learning to provide innovative technology companies with an outcome-based process to capitalize on market opportunity.
Companies that complete the program will have a detailed marketing plan that includes execution steps and metrics.
Program Structure
The Go to Market Program includes the following components.- EIGHT Interactive Webinars - 2 hours long (includes webinar recordings, planning templates and other supplemental resources)
- Coaching Sessions between each webinar to provide one-on-one support
- Specialty Mentors who interact with companies to provide more customized feedback
- Three Jury Presentations – Companies present their Go-to-Market plans at each stage to an expert panel
Program Dates: October 16th 2024 to February 20th 2025
Who Should attend?
Technology companies seeking to expand the distribution of products or enter new markets are ideally suited for this program.This program is designed to involve the entire management team of a technology company - all executives who are responsible for revenue growth (CEO, Product Manager, VP Sales, VP Marketing, VP Business Development).
Companies selected to participate must have a product that is ready for the market and has some initial customer acceptance.
Most past participants have had revenue of between $500K and $5M.
Companies looking to raise ‘Seed’ or ‘Series A’ rounds will develop a comprehensive marketing plan to present to potential investors.
Time commitments for the program are a couple hours per week with preparation and up to 10 hours per month spent on seminars and coaching sessions.
Program Details
Phase 1 - GTM Strategy
Phase 2 – GTM Marketing Plan
Phase 3 – GTM Sales Plan
Phase 3 – GTM Sales Plan
Program Pricing
$ 500 for companies that currently work with NRC/IRAP, the program sponsor (this is a "per company price, as many as 4 people per company may attend sessions)(NOTE: $2000 for non-sponsored companies)
